The Chartered Institute of Marketing (CIM)
Copywriting – The Complete Guide (E-Learning Course)
I was one of three copywriters invited to write and record content for The Chartered Institute of Marketing’s (CIM) Copywriting – The Complete Guide online course.
CIM is the world’s largest community of marketers, supporting and developing professionals at every stage of their careers.
The course consists of 11 modules, covering everything from creating a brief to ghostwriting. My modules focus on digital content, including website and email copywriting, SEO, social media, and audience engagement.
Ongoing work with CIM
Alongside the course, I also write monthly articles for CIM’s content hub, covering a wide range of marketing topics for their members. Some recent examples:
– Beyond words: The impact of visual content in copywriting
Laura Bracher 